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Zoho One Case Study: Sparkle and Shine’s Support & Sales Transformation

August 27, 2025

Sparkle & Shine, a leading Australian specialty cleaning service, faced fragmented lead-generation and customer-support operations. They needed a streamlined, all-in-one digital solution. By choosing Zoho One with custom development by Club Code Technology, they centralized processes, automated workflows, and saw significant time and cost savings.

Zoho One Case Study: Sparkle and Shine’s Support & Sales Transformation

The Challenge

Sparkle & Shine, a cleaning services provider, was scaling fast but their systems couldn’t keep up. Like many growing service businesses, they were dealing with:

  • Leads scattered across multiple channels: Inquiries came in from ads, web forms, and emails, but each landed in a different place. This made it difficult for sales teams to follow up consistently, and opportunities were often missed.

  • Disconnected customer support tickets: Without a central system, support requests were tracked manually. Some were delayed, others slipped through entirely, and there was no reliable SLA monitoring.

  • No unified reporting or performance insights: Managers had to stitch together numbers from multiple platforms, wasting time while still lacking a clear picture of ad performance, customer touchpoints, and support efficiency.

  • Manual workflows that slowed response times: Staff spent hours re-entering the same data into different systems, leaving less time for customer engagement and creating unnecessary chances for error.

Sparkle & Shine needed a unified platform that could streamline sales, support, and reporting while reducing manual effort.

Why They Chose Club Code Technology

Sparkle & Shine was looking for someone who can help with all Zoho apps, Website Work whenever required and Integration of Google Ads with Zoho to see Analytics and get leads on Zoho CRM. When they reached out to us, We “Club Code Technology”, a Certified Zoho Advanced showcased how we helped thousands of customers, and how we can help them. Our portfolio contains:

  • 800+ Zoho implementations across 15+ industries

  • Proven expertise in Zoho One, low-code apps, and AI-powered workflows

  • Global delivery across the US, UK, Canada, UAE, India, and Australia

  • A holistic approach that combines strategy, development, training, and support

The goal was clear: Build a unified Zoho ecosystem that connected sales, support, and marketing into one streamlined workflow.

The Solution: A Unified Zoho One Stack

Club Code Technology deployed an integrated solution using Zoho One’s core apps and automation tools:

Zoho CRM for Lead Management

All incoming leads were routed into Zoho CRM, creating one central system for sales. Multiple pipelines were set up for residential, commercial, and contract cleaning, ensuring that each type of lead was tracked appropriately. Automated assignment rules distributed leads fairly among team members, eliminating bottlenecks and ensuring that no inquiry went unanswered.

Zoho Desk for Customer Support

Support operations were shifted to Zoho Desk, giving Sparkle & Shine a structured and reliable ticketing system. Requests were categorized by service type, while SLA automation escalated unresolved tickets before they slipped through the cracks. Managers could now monitor dashboards in real time, while a self-service knowledge base allowed customers to find answers instantly for common issues.

Zoho Flow + Gravity Forms for Automation

By integrating their website forms with Zoho Flow, Sparkle & Shine eliminated repetitive manual data entry. The moment a prospect submitted a form, their details were captured in Zoho CRM, an acknowledgment email was sent, and tasks were automatically assigned to the right staff. This created a seamless experience for both customers and employees.

Google Ads Integration for ROI Tracking

Instead of guessing which marketing campaigns were effective, Sparkle & Shine used UTM tagging and Zoho CRM integration to connect leads directly to ad campaigns. This gave the marketing team visibility into cost-per-lead and conversion data in real time, enabling them to reallocate budget toward the most effective channels.

The Results

The transformation was immediate and tangible. Lead response times, which previously took hours or even days, were reduced to just minutes thanks to automation and CRM assignment rules. Ad tracking, once inconsistent and unclear, improved to the point where over 80% of new leads were traced back to specific campaigns. Customer support, which had struggled with delays, was redefined with Zoho Desk—ensuring that first responses consistently arrived within 24 hours, and escalations were no longer missed.

For the staff, the change was just as significant. Gone were the days of managing multiple logins and re-entering data across tools. Instead, Sparkle & Shine’s team now worked from a single login with automated workflows and role-based dashboards. Efficiency soared, customer satisfaction improved, and managers finally had real-time visibility into operations.

Why It Matters

What Sparkle & Shine experienced isn’t unique—it’s a challenge faced by service businesses across industries. Fragmented systems, manual workflows, and inconsistent reporting slow growth at the very moment businesses need agility the most.

By unifying their operations under Zoho One, Sparkle & Shine not only improved their day-to-day efficiency but also created a foundation for sustainable growth. Their success shows how integrated solutions, when implemented by the right partner, can turn operational chaos into clarity.

Sparkle & Shine’s Zoho One transformation proves the value of a unified, automated customer insights engine. From lead capture to support escalation, they now operate smarter, faster, and more transparently.

Thinking to implement it for you? Curious to know a suite of features what Your Industry opt for?  Book a free consultation with our team today and take the first step toward transforming your business.

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